IT-week 2023 SP “Heartland.Data”





デザインディレクション _     Designcafe 平澤 太
 _         Designcafe 野村 茜
グラフィックデザイン _      White Space 望月ミサ
プロダクトディレクション_     EXTRADREI 山中亮介
プロダクション _         Designcafe / EXSTRADREI
プロデュース _          Heartland Data 中津康博
クライアント _             Heartland Data
撮影 _                 小渕喜幸
カテゴリー _ VI開発、展示会ブースデザイン・イベント

With Covid 2019 and Dx-oriented IT products are fully promoted.

Booth design and BI development case studies for IT-Week 2023 Spring from Heartland Data, the industry leader in dynamic testing tools for IoT devices and embedded software, including DT+, the successor to the DT10 series, reborn in 2020, plus “AUTOmeal”, launched as a test automation platform for embedded development. In addition to the DT+, launched in 2020 as the successor to the DT10 series, the exhibition promoted the AUTOmeal, a test automation platform for embedded development; the LoRa module, which sends data further away with less power consumption; and the module kit, which enables contactless biometric monitoring and object detection for use in IoT.

The logo for AUTOmeal, which was launched as a new product, was also developed at the same time, and the design was developed to directly embody the concepts of “easy to start”, “easy to continue” and “easy to expand” with a low threshold for introduction.

The booth design was reconsidered from the size of the booth and proposed an environment where the booth could be compacted and displayed in parallel with the coaxial aisle. DT green was used as the key colour not only for the logo but also for the booth as a whole, and as an evolution over time from last year, it was deployed as a ground louver, expressing a variety of variable features and creating a parametric impression. Even at IT-Week, where many booths are compact, we focused on establishing originality that would not be buried under other companies.

Design direction _ Designcafe Futoshi Hirasawa
Booth design _ Designcafe Akane Nomura
Graphic design _ White Space Mochizuki Misa
Product direction _ EXTRADREI Ryosuke Yamanaka
Production _ Designcafe / EXSTRADREI
Produced by _ Heartland Data Yasuhiro Nakatsu
Client _ Heartland Data
Category _ VI development, exhibition booth design and events