IT-week 2022 SP “Heartland.Data”




デザインディレクション _     Designcafe 平澤 太
 _         Designcafe 野村 茜
グラフィックデザイン _      White Space 望月ミサ
プロダクトディレクション_     EXTRADREI 山中亮介
プロダクション _         Designcafe / EXSTRADREI
プロデュース _          Heartland Data 賣野高弘 / 中津康博
クライアント _            Heartland Data
カテゴリー _ VI開発、展示会ブースデザイン・イベント

With Corona and Dx-oriented IT products fully promoted.

In addition to the DT+ (DT+), reborn in 2020 as the successor to Heartland Data’s DT10 series, which has led the industry as a dynamic test tool for IoT devices and embedded software, a module kit for use in the IoT is also exhibited. The project developed the exhibition booth design and application tools (two product catalogues).

The booth design was developed in DT green, a colour that evokes a sense of diversity, based on the premise of differentiation from other companies, and featured the logo mark as well as the key colour of the entire booth, while also displaying a parametric impression with random voids as a sign of evolution over the years since last year. Despite its compact size, the booth focused on establishing an originality that would not be buried under other companies.