Office EXPO 2023 Kansai “UPSIDER”



デザインマネージメント _ Designcafe 平澤 太
ブースデザイン _Designcafe 平澤 太
グラフィックデザイン _ Designcafe
プロダクトディレクション_ EXTRADREI 山中亮介
プロダクション _ Designcafe / EXTRADREI
クライアント _  UPSIDER
撮影 _ 木村昂貴
カテゴリー _ 展示会ブースデザイン・イベントブース・展示会装飾・トレードショー
ロケーション _ インテックス大阪

Maximise the appeal of the brand character.

Exhibition booth design for UPSIDER, a corporate card with an innovative credit system that has been adopted by more than 20% of newly listed companies. Design elements were extracted from the card design and UPSIDER logotype, which had been recognised in traffic and teaser advertisements, to create a sense of deja vu. The infographic typography and novelties were all presented in a unified worldview, attracting the interest of visitors who were looking to replace their corporate cards.

Art direction, booth design _ Designcafe HIRASAWA Futoshi
Graphic design _ Designcafe
Management/Planning _ Designcafe
Product direction _ EXTRADREI YAMANAKA Ryosuke
Production _ Designcafe / EXTRADREI
Client _ UPSIDER
Photography _ KIMURA Kouki
Category _ Exhibition booth design, event booths, exhibition decoration, trade shows
Location _ INTEX OSAKA